Want to find out if your campaign was successful? Simple. Just ask your audience if they saw any of your ads on TV, did they stumble upon it, if so, where? Do they remember the billboard, in short – did they get the message?
Once that happens, you’ll know whether your media buying and media planning strategy was effective or not. For a brand, the most important part is to grab the attention of the audience. That’s where media buying steps in.
You can say that media buying is a success parameter. The more effective your media buying strategy, the more effective the campaign.It’s not about bombarding your audience with your brand, it’s about creating curiosity by tapping the right media.